Marketing Foundations

You've been doing marketing: posting, emailing, running the occasional ad, trying whatever someone recommended. Some of it works. You're not sure which part, or why, or what to do next.

Brigitte Boots gives you the structure that's been missing. First come the elements of a coherent, effective marketing strategy: who you're for, what you promise them, where they are, and how you'll know it's working. Then we apply them to your business and pick out the most important next steps, so you leave with a short, ordered plan rather than a longer to-do list.

For business owners, entrepreneurs and nonprofit leaders who do their own marketing. Bring your website, or a few examples of what you've been putting out.