Brand Voice: Sound Like Yourself in the Age of AI

AI can write a month of posts in a minute, and most of it sounds the same: polished, agreeable and forgettable. The businesses that stand out are the ones whose voice comes through, and a voice has to be put into words before any tool can use it.

Teighe Thorsen helps you do that. You'll pin down the personality behind your business, the words you'd never use, how you sound to a customer versus a partner, and the examples that show the difference. Then you'll turn it into a short voice guide you can hand to an AI tool, or to a new hire, so what comes back sounds like you.

For founders, marketers and anyone who writes for a business. Bring a laptop, a few pieces of writing you're proud of, and a few you're not.